![]() ![]() The distinction creates a perception that the new movie had a better debut when in reality, they’re about the same. Now look at the box office coverage of The Hitman’s Wife’s Bodyguard by most media this week and see how its chart-topping prominence influences the optics of its opening. Look at the coverage of In the Heights by most media last week and you’ll see the musical being deemed a disappointment due to its non-first-place status as well as its underperformance compared to expectations. For what purpose? Just like with any self-respecting runner, the real race is against oneself, or one’s own previous record, and it’s all about the singular performance and its current circumstances for success. However, that’s a dumb narrative for box office data that considers each weekend a race. Headlines tout you as a winner, and that’s that. ![]() ![]() When you’re number one, little else matters. This week, we look at the opening box office attendance numbers for The Hitman’s Wife’s Bodyguard. Because the value of money changes over the years, but the value of actual moviegoers remains the same. Rather than focusing on the money, FSR senior editor Christopher Campbell is more interested in the estimated attendance - or number of tickets sold. Welcome to our weekly box office report, which we do a little differently. ![]()
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